Blogger #6

The market I am focusing on is transportation by researching the Uber car service application. Uber has made car services accessible to all who have a smart phone. Car services tend to be a luxury for most while taking a cab is more common. Having made a service that was simpler and less expensive, it became a hit in large cities. Uber became known in March of 2005 in the city of San Francisco as UberCab that allowed one the opportunity to text for a car. Uber changed its name a few months after their debut due to licensing issues with the city of San Francisco. Dropping the Cab suffix dropped the scandal. Uber currently operates in 58 countries and is estimated to be worth at over $10 billion. Uber has made several advances such as offering UberX which markets rides at 35% cheaper. The app also offers a food delivery service to a location and a Rush service for deliveries of any sort. In some cities, like New York, Uber has a Cargo service that transports larger sized goods for the customer to another location. 

Uber has had some difficult times throughout the past 6 years. They have been sued a staggering number of times with 50 cases in 2015 alone. There has been suits within cities and states for taxicab licensing issues which have been dropped according to sources. The ultimate trial has been deaths and assults that occur while Uber is around. A number of unfortunate circumstances have occurred but Uber has stayed quiet about most incidents. Not publicizing any events besides those that are virally known, Uber has kept a nice image. While researching, http://www.whosdrivingyou.org/rideshare-incidents provided a list of all incidents since Uber has been in service.