Blogger #6

Rafael Magana

05/18/2016

ENG 100

Professor Amanda Reyes

Blogger #6:

The market that I am focusing on is the entertainment industry, specifically the movie business. My goal is to improve The Screening Room, an idea from the mind of Sean Parker that will allow for customers to watch big budget box office movies from the comfort of your home on the day of release. To quote an article that can explain it better, Jason Guerrasio from Business Insider writes "A company called The Screening Room, founded by Parker and Prem Akkaraju (who is also CEO), is making the rounds at Hollywood studios pitching $50 rental fees for movies still in theaters ".

Although not out in the actual market yet, this service would innovate the actual movie market. The service would be distributed through a $150 box top set, and would allow for the rental of movies at $50 a pop. This is a bit too expensive for renting a movie at a one time fee, though granted you would have access to it for at least 48 hours after the initial payment. There are a multitude of ways to remedy this problem, and most can be solved by partnering with theater chains.