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The intention of the article is to characterize the various features of the Uber application. It clearly outlines every component and advantage the application has to offer. It defines the applications objective, and the companies’ way of successfully achieving said objective by declaring its easy accessibility and communication between rider and driver. It goes on to promote its both affordable and luxurious options when it comes to choosing the car, and also its global availability. However, the article also addresses Ubers higher rate pricing at peak traffic hours on special holidays in overpopulated areas. Prices tend to double or triple in these very rare occasions, and that is something the article makes very clear. Another disadvantage this article claims of the app is the lack of accommodation to those who are visually impaired, or those who rely on the assistance of a service animal. Apparently those who use an Android device are unable to use voice command features to request an Uber, making it impossible to utilize the app.  Similarly, is it each driver’s decision whether or not they allow service animals, which can negatively affect their drivers rating. The article concludes by comparing this new method of requesting transportation, as opposed to a traditional taxi service. It claims it to be more much more reasonable and more hassle free. Overall, this article shines a positive light on the application.

Rempel, John. "Product Evaluations and Guides." A Review of Uber, the Growing Alternative to Traditional Taxi Service. AFB AccessWorld Magazine, n.d. Web. 28 Feb. 2016.