Pinterest has been categorized as a social network due to its ability to connect users with other users. Pinterest is best described as a public filing cabinet that the world has access to. The Harvard Business Review found that Pinterest works as a research tool to study the developing patterns and changes of a group of people. More so, details needed for anthropology, ethnography and market research can be gathered on Pinterest for free. They explain this as the process to get inside a society's mind so researchers study what they are pinning and in what fashion they choose. Once the movements of Pinterest users are categorized, the study will show that the website has become a medium and a platform for the ever growing changing in culture.
McCracken, Grant. "Pinterest as Free Market Research." (2012). Harvard Business Review. Web. 28 Feb. 2016.
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