Google Maps and BillGuard

Google Maps

           Google Maps is an a mapping and guidance application that was build with the intended purpose of helping people get around the world. The Maps application has its primary audience set to adults, who might travel longer distances. It can also have teens, who could be looking for information on a store around the block, as a secondary audience. This application is associated with the informational and utilitarian genre of applications. The purpose of Google Maps is to safely and efficiently get people to their destinations, this completely removed the need for Thomas Guides and old fashioned paper maps. We now have turn by turn directions, live traffic, and incident reports thanks to the technological advancement of cellphones and the integrated software of Google Maps.
          Google Maps has many competitors but some of the most popular are Apple Maps and Mapquest, but neither are as popular or as effective.

http://www.pcmag.com/article2/0,2817,2404803,00.asp

http://www.phonearena.com/news/Google-Maps-update-brings-some-useful-changes-to-the-app_id78179

https://itunes.apple.com/us/app/google-maps/id585027354?mt=8



BillGuard



          "Best App To Track Your Money' - Forbes". iTunes. BillGuard is the financial app that can help people better manage their personal finances. Its intended audience are adults with the need for a personalized and secure money tracker. This app could also be used by younger adults for the purpose of learning how to budget and seeing how much money they have at any given moment. The BillGuard app is intended to be used for money management and securing your transactions, it is in the financial genre of applications. BillGuard was built to give people the power to see how they are spending their money and how they can more efficiently manage their finances, yet keeping the cost of the application at free. This gives the app a clear advantage over the competition, who usually start with a free app and then charge with in-app purchases and subscriptions. The two main competitors to BillGuard would be Mint: Money Manager & Personal Finance and Level Money: Manage Money, Budgets and Personal Finance. These apps however cannot offer everything that BillGuard does such as: Free credit score and monitoring, money dashboard, beautiful analytics, and fraud protection.

 https://itunes.apple.com/us/app/billguard-by-prosper-money/id602710567?mt=8

http://www.androidpolice.com/2016/01/25/billguard-is-shutting-down-its-web-app-will-only-be-available-through-mobile-apps-come-february-1st/

http://vator.tv/news/2015-09-24-prosper-acquires-finance-security-company-billguard