Both applications Pinterest and Tumblr are places for one to have a creative space online. The presence one makes is seen by other users and can easily be "re-pinned" or "reblogged". Pinterest is a website where the user can pin their interests, hence the name. The idea is to have inspiration boards catering to different themes, events or feelings. Pinterest only allows photos and videos with a small caption describing the photo. Users can then "like" or pin the exact photo to their corresponding board. Tumblr is more of a blog where the user can write as much as 500 characters in one text box, or post a video, link, audio, or video. Tumblr allows the user to choose their own website name in conjunction with tumblr. Mine is jessicanguiano.tumblr.com. I've had my tumblr longer than I've had my Pinterest (https://www.pinterest.com/jessicanguiano/) but only because Tumblr was "cool" and Pinterest wasn't on the same level. Now I've reversed the order and have given Pinterest more interest.
The audience these applications/websites attract range in diversity. Pinterest has been categorized as a feminine application though it was founded by 2 guys. Tumblr has an equal masculine and feminine presence.
similar texts: Blogspot, Dudepins (Pinterest for dudes)
http://www.theatlantic.com/technology/archive/2014/07/what-is-pinterest-a-database-of-intentions/375365
http://www.economist.com/blogs/economist-explains/2013/05/economist-explains-what-tumblr-yahoo
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